How to Write Amazing, Quite Clickable Email Subject Lines

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Here are 3 tips to catch your recipients' attention with an amazing subject line.

#1 Think “Search” Before You Send

How will a person recall your email? Don’t expect them to memorize your message, but do expect them to search. So make sure to use a keyword-rich subject line that can be searched for

Bad: Report

Good: Company X TPS Q2 Report w/ notes and earnings

#2 Make it Action Ready

Get specific. The more precise we get with describing tasks, the quicker they’ll get done.

Bad: August report

Good: Revise August report for corrections per Monday’s meeting

#3 Prefixes, Acronyms, and Abbreviations

Using these can be useful as long as everyone knows what you’re referring to.

For example, you can use “urgent” to clue your recipient in or “NRN” to let them know that there is “no reply needed”.

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