How to Write Amazing, Quite Clickable Email Subject Lines
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Here are 3 tips to catch your recipients' attention with an amazing subject line.
#1 Think “Search” Before You Send
How will a person recall your email? Don’t expect them to memorize your message, but do expect them to search. So make sure to use a keyword-rich subject line that can be searched for
Good: Company X TPS Q2 Report w/ notes and earnings
#2 Make it Action Ready
Get specific. The more precise we get with describing tasks, the quicker they’ll get done.
Bad: August report
Good: Revise August report for corrections per Monday’s meeting
#3 Prefixes, Acronyms, and Abbreviations
Using these can be useful as long as everyone knows what you’re referring to.
For example, you can use “urgent” to clue your recipient in or “NRN” to let them know that there is “no reply needed”.
Excellent tips Dan, and you’re clearly great at doing this. If I open the Substack app, I’m sure to read one of your issues first as the headlines definitely grab my attention over others.