How Amazon Acts Fast Without Losing Quality
Release ideas at 70% and then iterate.
The longer you take on something, the less you have to gain from taking that time, and the more you have to lose from falling behind.
Instead of dwelling and hemming and hawing, let go before you’re ready, and then iterate and improve based on your feedback.
Letting go, and looking forward to improving over time, keeps you active, and also ensures you won‘t be attached to your choices.
Amazon and its founder Jeff Bezos draw the line at 70% of the perceived ideal information and then focus on careful corrections.
This benchmark allows them to move fast but also ensures they’re not compromising on the quality of that decision with too early of a release.
Less time spent deciding means more decisions. Correcting the wrong is less costly than not taking action.
So, instead of seeking perfection right out the gate; draw a line and use feedback to improve.